This Makeup Brand Was Voted The Most Overrated
When it comes to overrated, one brand stood out above the rest. According to The List’s survey, Kylie Cosmetics was the top choice by far — with 36% of the overall vote. The beauty brand was founded by Kylie Jenner, the youngest sibling of the Kardashian-Jenner family. The influencer turned mogul launched Kylie Cosmetics back in 2015, per Newsweek. While the company has seen massive success, it has also had its fair share of controversy.
Clinique came in second place with almost 25% of the vote; it was followed by IT cosmetics with 13.98%. Both brands sell for a large chunk of change that some consumers are seemingly not interested in spending their money on. Surprisingly, 11.47% of people found Anastasia Beverly Hills — a favorite amongst stars and beauty influencers — to be overrated. NARS (7.53% of the vote) and Too Faced (6.27% of the vote) also received some criticism for being overhyped.
It can be hard to decide which brands are worth your money. However, it seems that shoppers are turning their heads towards more affordable options and beauty dupes that give them more bang for their buck, labeling brands like Kylie Cosmetics overpriced and overrated.