Texas beer brand launches new line of outdoor gear and clothing
With outdoor temperatures hopefully dipping low enough to actually enjoy being outdoors in the coming weeks and months, Texas’ iconic craft beer, Shiner, has announced a new collaboration with Academy Sports + Outdoors and its Magellan Outdoors brand to help people across the country do just that, but with a little extra Lone Star style.
Beginning Friday, Aug. 19, an expansive new line of co-branded Shiner and Magellan Outdoors clothing and merchandise can be snapped up in time for future tailgate parties, fishing excursions, camping trips or lazy patio afternoons.
It’s yet another sign that the so-called “little brewery in Shiner” has long since become a big name across the country. Shiner beers have been distributed to every state except for Hawaii for years, and its iconic yellow-labeled bottles and cans have been featured in popular television shows including King of the Hill and Breaking Bad as well as on the silver screen in the blockbuster comedy The Hangover.
To be clear, this new line for both men and women isn’t centered around a few T-shirts or caps with that famous Shiner label slapped across them. Apparel includes quilted vests, hoodies splashed with a fresh fall-colored camouflage design, and multiple sock designs. Ten different new hat designs featuring the Shiner ram will also be ready to don. Of course, there are T-shirts, but there are also well-equipped fishing shirts featuring SPF protection and trendy plaid designs with pearl snap buttons.
Perhaps taking this Shiner-intensive collection to a new level is the gear. The tailgating director’s chair features a padded back and a zip-lid cooler and drink holder, while the Shiner “Base Camp” canopy tent will have neighbors convinced you’re operating a Shiner Bock beer festival booth. An array of fashionable coolers, insulated mugs, decorative bottle openers, and even a keg-shaped grill will add that Shiner Bock flair to your get-together.
The Shiner X Magellan collection will be available in all of Academy Sports + Outdoors 262 locations nationwide. Read more and shop at academy.com/shiner.